The naming rights for the London Convention Centre (LCC) are set to be sold by the group that operates Budweiser Gardens.
Lori Da Silva, general manager and CEO at the LCC, said in a statement, “Spectra has an outstanding reputation in London for their many successes at the Budweiser Gardens...The naming rights partner will be integral in the economic growth and subsequent improvement in the physical property.”
The centre is in the midst of a major renovation, and currently hosts about 400 events annually, bringing up to $20 million to the region's economy.
The city hopes Spectra by Comcast Spectacor will be able to get from $100,000 to $500,000 for the naming rights to the convention centre.
Liam Weseloh, regional VP for Spectra, said in a statement, “The naming rights to the London Convention Centre presents a significant opportunity...Not only will the naming rights partner receive millions of unique impressions from the local community, but will also have the ability to showcase their products and services in front of hundreds of organizations from around the world.”
Over the last six years, Spectra has sold 22 naming rights deals. The company also handled the naming rights renewal for Budweiser Gardens in 2012, as well as the original John Labatt Centre rights in 2002.
