Don Frigo, 70, the vice-president of a Toronto-area construction company, has been confirmed as the man who was killed near Clinton on the weekend.
OPP confirmed the man's name, which had earlier been revealed by friends and family, at a news conference on Monday afternoon.
Frigo was from Caledon East, Ont. and worked for Hady Construction Associates, an Etobicoke, Ont.-based company.
Friends say he was as an active outdoorsman, competing in bird-dogging competitions across North America and describe him a good man, passionate about his dogs and his horses.
"He was a dedicated company man. An avid sportman. He was out all the time with the dogs and horses. He loved it. That was his passion for the past five or six years," says Peter Naccaro, who worked with Frigo.
Naccaro was asked if Frigo had any enemies. "No, no, no. Absolutely not. That's the confusing thing. He was a good man and it's unfortunate."
Police descended on the area northwest of London after the fatal shooting on Saturday near the Hullett Provincial Wildlife Area just outside of Clinton, Ont.
A tactical team, forensics team and K-9 Unit were in the area for much of the weekend, keeping roads closed as they apparently searched for a suspect.
Local residents have expressed frustration about the lack of information released by officials.
People in the area tell CTV's Scott Miller that Frigo and his wife Eva were on horseback training their hunting dogs when they were shot. She was reportedly shot in the face and suffered minor injuries, but is in hospital and is expected to recover.
The pair were apparently taking part in a bird-dogging competition at the Hullett Marsh this week and had stayed late to practice on Saturday afternoon when an unknown man in a light-blue car pulled up and fatally shot him.
Sources also say the alleged shooter drove away in his car and is not likely in the Hullett Marsh, though the area has remained locked down since Saturday.
OPP Det.-Insp. Chris Avery says a post mortem is scheduled for Tuesday and police continue to ask anyone with information to contact them.
Frigo loved the Hullet Marsh, friends say. He spent many days there and, with his wife, was helping to raise money to keep the marsh pristine.
Mark Beaven, who trained with Frigo, says he'll be missed by many people in the tight knit bird-dogging community.
"One thing I'll always remember about Don - he loved his English pointer and he loved to compete in the field trials at Hullett."