The annual Thanksgiving Food Drive was launched at the London Food Bank on Thursday.

Last year of the 33,080 kilograms of food was donated during the campaign, and 60 per cent was distributed to other agencies serving the less fortunate of London.

The collected food will be distributed in a similar way this year.

Bonnie Kerr talked about the impact of 'Food Families' - a new program that provides tips to help people learn to save money on grocery bills - at the kick off on Leathorne Street.

Kerr is a single mom on a disability pension who knows what it's like to be in need.

"The money doesn't last to the end of the month...I only use it if I absolutely have to. I will beg, borrow first, and then I come here. Because I always think that somebody else needs it more than I do, but it has helped me."

And dietitian Heather Thomas discussed 'Harvest Bucks' - a Middlesex London Health Unit program to provide local fresh produce to those that need it.

"Fresh fruits and vegetables provide us with a wide range of vitamins and minerals, they give us fibre, and let's face it you eat with your eyes before you eat with your mouth, so it makes things look a little bit better on the table," she says.

Every year more than 3,100 families use the London Food Bank.

The 27th annual fall food drive will run until Oct. 12.