City of London benefitted $2.4 million from hosting Vanier Cup: Study
A new study revealed that London, Ont. hosting the Vanier Cup in November of 2022 saw major economic benefits for the Forest City.
According to a release from Tourism London, a study conducted by Sport Tourism Canada on the 2022 Vanier Cup revealed that combined spending from out-of-town participants, staff, spectators, and other visitors who travelled to London for the event totaled just under $1.8 million in spending.
In all, it yielded more than $2.4 million in overall economic activity for the London area.
The event was held in London on Nov. 26, 2022, and saw Laval Rouge et Or defeat the University of Saskatchewan Huskies 30-24 in front of a nearly sold out crowd.
“It was a terrific honour to host the 2022 Vanier Cup on our campus and we are delighted the game generated such a positive economic outcome for London,” said Western University President Alan Shepard in the release. “We look forward to future partnerships with Tourism London and U Sports that benefit both our city and university.”
The study was conducted by on-site data collectors using devices and QR codes to collect surveys, as well as post-event surveys sent to ticket purchasers, media, participating teams, staff and organizers.
The study also revealed that 99 per cent of people reported a positive experience in London, more than 94 per cent would likely return to the Forest City, and 92 per cent would recommend London as a great place to visit.
“Tourism London was pleased to work with Western University and U SPORTS to welcome the Vanier Cup to London, Ontario for the very first time. This nationally televised event was a tremendous success and provided us with another opportunity to showcase London as an excellent sport tourism destination,” said Zanth Jarvis, director, sport tourism with Tourism London.
CTVNews.ca Top Stories
Spectacular aurora light show to be seen across Canada Friday night
A rare and severe solar storm is expected to bring spectacular displays of the northern lights, also known as aurora borealis, across much of Canada and parts of the United States on Friday night.
Which Canadian cities have the highest and lowest grocery prices?
Where you live plays a big factor in what you pay at the grocery store. And while it's no secret the same item may have a different price depending on the store, city or province, we wanted to see just how big the differences are, and why.
McGill University seeks emergency injunction to dismantle pro-Palestinian encampment
McGill University has filed a request for an injunction to have the pro-Palestinian encampment removed from its campus.
Swarm of 20,000 bees gather around woman’s car west of Toronto
A swarm of roughly 20,000 bees gathered around a woman’s car in the parking lot of Burlington Centre.
U.S. says Israel's use of U.S. arms likely violated international law, but evidence is incomplete
The Biden administration said Friday that Israel's use of U.S.-provided weapons in Gaza likely violated international humanitarian law but wartime conditions prevented U.S. officials from determining that for certain in specific airstrikes.
Barron Trump declines to serve as an RNC delegate
Former U.S. President Donald Trump's youngest son, Barron Trump, has declined to serve as a delegate at this summer’s Republican National Convention, according to a senior Trump campaign adviser and a statement from Melania Trump's office.
Mother assaulted by stranger while breastfeeding baby in her car: Vancouver police
A person was arrested in East Vancouver Thursday after allegedly entering a car while a mother was breastfeeding her four-month-old boy.
'We have laws': Premier Smith says police action justified in Calgary
The actions, including the decision to use non-lethal force, to disperse pro-Palestinian protesters from the University of Calgary campus were justified, Alberta Premier Danielle Smith said Friday.
'State or state-sponsored actor' believed to be behind B.C. government hacks
The head of British Columbia’s civil service has revealed that a “state or state-sponsored actor” is behind multiple cyber-security incidents against provincial government networks.