Record-breaking $6.2M raised for mental health during Bell Let’s Talk Day
Published Thursday, January 28, 2016 11:56AM EST
It’s a new Bell Let's Talk Day record.
Bell says 125,915,295 calls, texts, tweets and shares on Wednesday raised $ 6,295,764.75 for Canadian mental health.
"I'm truly overwhelmed by the depth and breadth of the non-stop conversation about mental health this year and by what we've all built together," said Clara Hughes, Canada's six-time Olympic medalist and Bell Let's Talk national spokesperson since the initiative began in 2010.
The campaign ran over the 28.5-hour period between midnight Newfoundland time and midnight Pacific time.
It saw a 3.1per cent increase over the 122,150,772 total interactions on Bell Let's Talk Day 2015.
Bell is donating 5 cents per interaction to mental health programs, at no extra charge to participants.
The top Twitter trend in Canada yesterday, #BellLetsTalk was the most-used hashtag in the world, with 6,826,114 total tweets and retweets – 43 per cent more than last year.
The #stopthestigma, #endthestigma, #mentalhealthawareness and #sicknotweak hashtags also trended throughout the day.
Support came from Canada's most prominent leaders including Governor General David Johnston and Prime Minister Justin Trudeau as well as the Royal family with tweets from the Duke and Duchess of Cambridge Will and Kate and Prince Harry too.
All day long, Olympians, professional sports teams and players, major corporations and a broad range of the most high-profile Canadian, US and global entertainers and other celebrities drove hundreds of thousands of retweets from fans and followers. To see these conversations, please visit Bell Let’s Talk.