'Pair beer with farm fresh food': Province gives OK for craft brewers to sell in farm markets
For five years, craft brewers in Ontario have been asking for access to sell in the more than 180 local farmers markets.
They've finally have been granted their wish.
"You can now buy the perfect beer to pair with your farm fresh food you're picking up for dinner," Doug Downey, Ontario's attorney general said Friday from St. Jacob's Market in Woolwich, Ont.
"I urge everyone to seek out these amazing products and support local businesses. You can feel good knowing you're buying local directly from the brewers themselves."
At London, Ont.'s Forked River Brewing Co. (FRBC) Founder David Reed says the policy change will bring much more awareness.
"People need to know that there are local breweries in your backyard that are owned by your neighbours," says Reed. "Getting in front of people in a local farmers market and talking about beer is fantastic."
David Reed, founder of Forked River Brewing Co. in London, Ont. pours a beer at his brewery on Saturday, Oct. 16, 2021. (Brent Lale / CTV News)
It's also great news for businesses who have struggled during the pandemic.
"Through COVID It's been are we open? Are we closed? Are we indoors or outdoors?" says Reed.
"We've had the luxury that we can still distribute through the other channels like the LCBO and the grocery stores, but we do rely on our local communities to buy product from us."
The fight by craft brewers, which started in 2016, has now come to an end.
During the pandemic, the Ford government has also allowed bars and restaurants to sell alcohol with takeout orders and also allowed for the sale of beer and wine in supermarkets.
Minister of Agriculture, Food and Rural Affairs Lisa Thompson speaks at St. Jacob's Market in Woolwich, Ont. on Friday, Oct. 15, 2021.
"Before COVID-19 pandemic hit local breweries, cideries wineries and distillers were thriving," says MPP Lisa Thompson, Ontario's minister of agriculture, food and rural affairs.
"Now we will are looking at recovery and growing forward."
Eligible brewers can apply to the Alcohol and Gaming Commission of Ontario.
The policy actually came into effect about six months ago, but had limited uptake.
However, one of those who took advantage of the early start was River Road Brewing and Hops from Bayfield, Ont.
River Road Brewing and Hops from Bayfield, Ont. has had a booth in Western Fair Market in London, Ont. since June 2021. (Brent Lale / CTV News)
They have had a booth in London's Western Fair District Market since June.
"It's been really good," says Kate Cleeg, who works for River Road. "We've had lots of people coming and giving the beer a try, and also being interested in popping out to the farm and checking out the live music over the summer."
The province feels this move will help will boost jobs in the industry and give small brewers valuable exposure to customers.
"We have heard from many brewers that having a stall at farmers markets, is like having another retail store on those days," says Scott Scott Simmons, president of Ontario Craft Brewers.
"Say cheers to local craft beers and local farmers markets."
CTVNews.ca Top Stories
DEVELOPING Live updates as Stormy Daniels testifies at Trump hush money trial
Adult film star Stormy Daniels will take the stand a second time Thursday as former U.S. president Donald Trump’s hush money case continues in Manhattan. Follow live updates here.
BREAKING Toronto Maple Leafs fire head coach Sheldon Keefe
The Toronto Maple Leafs have fired head coach Sheldon Keefe. The team made the announcement Thursday after the Original Six franchise lost to the Boston Bruins in seven games in the first round of the Stanley Cup playoffs.
Bank of Canada says financial system is stable, but risks remain
The Bank of Canada says the Canadian financial system is stable, but risks remain due to debt servicing costs among households and businesses and stretched valuations of financial assets.
Why these immigrants to Canada say they're thinking about leaving, or have already moved on
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
Court to hear about search for remains as Winnipeg murder trial enters second day
A courtroom in Winnipeg is expected to hear testimony today about the search for the remains of the four victims of Jeremy Skibicki.
Capital gains tax change 'shortsighted' and 'sows division' business groups tell Freeland
Forging ahead with increasing Canada's capital gains inclusion rate 'sows division,' and is a 'shortsighted' way to improve the deficit, business groups are warning Finance Minister Chrystia Freeland.
Ontario man frustrated after $3,500 paving job leaves driveway in shambles
An Ontario man considering having his driveway paved received a quote from a company for $7,000, but then, another paver in the neighbourhood knocked on his door and offered half that rate.
'We can and we must do better': First ever Air Accessibility Summit hits Ottawa
Federal ministers, airline executives and members of the disability community are gathering in Ottawa today for the first ever Air Accessibility Summit.