'Pair beer with farm fresh food': Province gives OK for craft brewers to sell in farm markets
For five years, craft brewers in Ontario have been asking for access to sell in the more than 180 local farmers markets.
They've finally have been granted their wish.
"You can now buy the perfect beer to pair with your farm fresh food you're picking up for dinner," Doug Downey, Ontario's attorney general said Friday from St. Jacob's Market in Woolwich, Ont.
"I urge everyone to seek out these amazing products and support local businesses. You can feel good knowing you're buying local directly from the brewers themselves."
At London, Ont.'s Forked River Brewing Co. (FRBC) Founder David Reed says the policy change will bring much more awareness.
"People need to know that there are local breweries in your backyard that are owned by your neighbours," says Reed. "Getting in front of people in a local farmers market and talking about beer is fantastic."
David Reed, founder of Forked River Brewing Co. in London, Ont. pours a beer at his brewery on Saturday, Oct. 16, 2021. (Brent Lale / CTV News)
It's also great news for businesses who have struggled during the pandemic.
"Through COVID It's been are we open? Are we closed? Are we indoors or outdoors?" says Reed.
"We've had the luxury that we can still distribute through the other channels like the LCBO and the grocery stores, but we do rely on our local communities to buy product from us."
The fight by craft brewers, which started in 2016, has now come to an end.
During the pandemic, the Ford government has also allowed bars and restaurants to sell alcohol with takeout orders and also allowed for the sale of beer and wine in supermarkets.
Minister of Agriculture, Food and Rural Affairs Lisa Thompson speaks at St. Jacob's Market in Woolwich, Ont. on Friday, Oct. 15, 2021.
"Before COVID-19 pandemic hit local breweries, cideries wineries and distillers were thriving," says MPP Lisa Thompson, Ontario's minister of agriculture, food and rural affairs.
"Now we will are looking at recovery and growing forward."
Eligible brewers can apply to the Alcohol and Gaming Commission of Ontario.
The policy actually came into effect about six months ago, but had limited uptake.
However, one of those who took advantage of the early start was River Road Brewing and Hops from Bayfield, Ont.
River Road Brewing and Hops from Bayfield, Ont. has had a booth in Western Fair Market in London, Ont. since June 2021. (Brent Lale / CTV News)
They have had a booth in London's Western Fair District Market since June.
"It's been really good," says Kate Cleeg, who works for River Road. "We've had lots of people coming and giving the beer a try, and also being interested in popping out to the farm and checking out the live music over the summer."
The province feels this move will help will boost jobs in the industry and give small brewers valuable exposure to customers.
"We have heard from many brewers that having a stall at farmers markets, is like having another retail store on those days," says Scott Scott Simmons, president of Ontario Craft Brewers.
"Say cheers to local craft beers and local farmers markets."
CTVNews.ca Top Stories
Grandparents killed in wrong-way crash on Hwy. 401 identified
A 60-year-old man and a 55-year-old woman killed in a wrong-way crash on Highway 401 earlier this week have been identified by the Consulate General of India in Toronto.
Police arrest 3 Indian nationals in killing of B.C. Sikh activist Hardeep Singh Nijjar
Three people have been arrested and charged in the killing of B.C. Sikh activist Hardeep Singh Nijjar – as authorities continue investigating potential connections to the Indian government.
Suter scores late goal, clinches series for Canucks
Pius Suter scored with 1:39 left and the Vancouver Canucks advanced to the second round of the NHL playoffs with a 1-0 victory over the Nashville Predators on Friday night in Game 6.
TD worst-case scenario more likely after drug money laundering allegations: analyst
TD Bank Group could be hit with more severe penalties than previously expected, says a banking analyst after a report that the investigation it faces in the U.S. is tied to laundering illicit fentanyl profits.
Quebec man who threatened Trudeau, Legault online sentenced to 20 months in jail
A Quebec man who pleaded guilty to threatening Prime Minister Justin Trudeau and Premier François Legault has been sentenced to 20 months in jail.
Human remains found in rural Sask. possibly a decade old, RCMP say
RCMP say human remains found in a rural area in central Saskatchewan may have been there for a decade or more.
Britney Spears 'home and safe' after paramedics responded to an incident at the Chateau Marmont, source tells CNN
A source close to singer Britney Spears tells CNN that the pop star is 'home and safe' after she had a 'major fight' with her boyfriend on Wednesday night at the Chateau Marmont in West Hollywood.
Canadian doctor concerned new weight-loss drug Wegovy may be used inappropriately
As Wegovy becomes available to Canadians starting Monday, a medical expert is cautioning patients wanting to use the drug to lose weight that no medication is a ''magic bullet,' and the new medication is meant particularly for people who meet certain criteria related to obesity and weight.
Drew Carey is never quitting 'The Price Is Right'
Drew Carey took over as host of 'The Price Is Right' and hopes he’s there for life. 'I'm not going anywhere,' he told 'Entertainment Tonight' of the job he took over from longtime host Bob Barker in 2007.