City of London benefitted $2.4 million from hosting Vanier Cup: Study
A new study revealed that London, Ont. hosting the Vanier Cup in November of 2022 saw major economic benefits for the Forest City.
According to a release from Tourism London, a study conducted by Sport Tourism Canada on the 2022 Vanier Cup revealed that combined spending from out-of-town participants, staff, spectators, and other visitors who travelled to London for the event totaled just under $1.8 million in spending.
In all, it yielded more than $2.4 million in overall economic activity for the London area.
The event was held in London on Nov. 26, 2022, and saw Laval Rouge et Or defeat the University of Saskatchewan Huskies 30-24 in front of a nearly sold out crowd.
“It was a terrific honour to host the 2022 Vanier Cup on our campus and we are delighted the game generated such a positive economic outcome for London,” said Western University President Alan Shepard in the release. “We look forward to future partnerships with Tourism London and U Sports that benefit both our city and university.”
The study was conducted by on-site data collectors using devices and QR codes to collect surveys, as well as post-event surveys sent to ticket purchasers, media, participating teams, staff and organizers.
The study also revealed that 99 per cent of people reported a positive experience in London, more than 94 per cent would likely return to the Forest City, and 92 per cent would recommend London as a great place to visit.
“Tourism London was pleased to work with Western University and U SPORTS to welcome the Vanier Cup to London, Ontario for the very first time. This nationally televised event was a tremendous success and provided us with another opportunity to showcase London as an excellent sport tourism destination,” said Zanth Jarvis, director, sport tourism with Tourism London.
CTVNews.ca Top Stories
'I just can't believe that it took so long': Body found in wreckage 3 months after deadly fire
A man accused of arson in a January Old Strathcona apartment fire is expected to be charged with manslaughter after a body was discovered in the burned building late last month.
No proof man lied to brother about number of kittens born in litter, B.C. tribunal rules
A man was denied a $5,000 payout from his brother after a B.C. tribunal dismissed his claim disputing how many kittens were born in a litter.
Work stoppage possible as WestJet issues lockout notice to maintenance engineers' union
A lockout notice issued by WestJet to a union representing aircraft maintenance engineers could result in a work stoppage next week.
Quebec police hand out hundreds of tickets to Hells Angels and other bikers before 'first run' meeting
Quebec provincial police handed out hundreds of fines to Hells Angels members and other supporting motorcycle clubs who met for their 'first run' in a small town near Sherbrooke, Que.
Auston Matthews skates ahead of Game 7, status unclear with season on the line
Auston Matthews was back on the ice with his teammates Saturday.
Russia puts Ukrainian President Zelenskyy on its wanted list
Russia has put Ukrainian President Volodymyr Zelenskyy on its wanted list, Russian state media reported Saturday, citing the interior ministry’s database.
Snakes almost on a plane: U.S. TSA discovers a bag with small snakes in passenger's pants
According to an X post by the Transportation Security Administration, officers at the Miami International Airport found the small bag of snakes hidden in a passenger's trousers on April 26 at a checkpoint.
A Chinese driver is praised for helping reduce casualties in a highway collapse that killed 48
A Chinese truck driver was praised in local media Saturday for parking his vehicle across a highway and preventing more cars from tumbling down a slope after a section of the road in the country's mountainous south collapsed and killed at least 48 people.
Feds hope to table foreign interference legislation next week: LeBlanc
Democratic Institutions Minister Dominic LeBlanc says he plans to table legislation this week to help the federal government address foreign interference, but he wouldn't say whether the proposal will include a foreign agent registry.