An adult male has reportedly drowned while swimming in Lake Huron off the beach at the Pinery Provincial Park.

Lambton County OPP are investigating at the Dunes Beach, where the man had reportedly been in the company of friends on Thursday afternoon.

Police and EMS got the call just before 1:30 p.m. on Thursday for a male in distress, but got word en route he had been pulled from the water without vital signs.

Bystanders reportedly performed CPR, but the male could not be revived. He was pronounced dead at the scene.

No name has yet been released, pending notification of next of kin.