London has a new TV network, but the content may be a little one sided.

TimsTV, described as a narrowcasting network, has just launched in 50 Tim Hortons outlets in the London region. The stories will focus on new menu items, Tim Hortons' community work and feature stories about people across the country.

"Ultimately, the goal of TimsTV is to bring communities across Canada closer together, as stories from distant neighbours are brought closer to home," says Glenn Hollis, vice president of the company's digital and brand strategy.

"Together with our guests, we have thousands of relevant stories to share and TimsTV is an ideal vehicle in which to bring those stories to life."

The in-restaurant channel is a pilot project that will run until Sept. 4.

TimsTV was created by the local firm, EK3.