A new report breaks down Londoners' attitudes toward environmental issues in an effort by the city to improve communication.

The Environics Analytics report, titled 'Analyzing Environmental Perceptions, Attitudes an dActions of Londoners,' found that while the whole city is green to a certain degree, there are "different shades of green" in the city.

About 30 per cent of the city's households - 50,000 - are considered to be the most environmentally motivated.

Interestingly, neighbourhoods traditionally believed to be very green, actually show a mix of commitment to environmental efforts.

London Environmental Attitudes

The city is hoping to use the information to help staff understand and communicate with neighbourhoods before an environment-related activity is planned or begins in the area and determining the best way to engage residents.

London Environmental Attitudes