Putting your money where your mouth is doesn't always pay off.

Newly released financial documents reveal last fall’s mayoral campaign was costly for runner-up Paul Paolatto.

Paolatto's campaign spent $93,663, less than half of the amount spent by winner Ed Holder’s campaign.

Paolatto personally contributed $21,913 to his campaign, just under the maximum allowed by new election rules.

In comparison, Holder contributed just $1,200 to his campaign, which spent $197,641.

Mayoral candidate Paul Cheng has yet to release his campaign finances.