'Pair beer with farm fresh food': Province gives OK for craft brewers to sell in farm markets
For five years, craft brewers in Ontario have been asking for access to sell in the more than 180 local farmers markets.
They've finally have been granted their wish.
"You can now buy the perfect beer to pair with your farm fresh food you're picking up for dinner," Doug Downey, Ontario's attorney general said Friday from St. Jacob's Market in Woolwich, Ont.
"I urge everyone to seek out these amazing products and support local businesses. You can feel good knowing you're buying local directly from the brewers themselves."
At London, Ont.'s Forked River Brewing Co. (FRBC) Founder David Reed says the policy change will bring much more awareness.
"People need to know that there are local breweries in your backyard that are owned by your neighbours," says Reed. "Getting in front of people in a local farmers market and talking about beer is fantastic."
David Reed, founder of Forked River Brewing Co. in London, Ont. pours a beer at his brewery on Saturday, Oct. 16, 2021. (Brent Lale / CTV News)
It's also great news for businesses who have struggled during the pandemic.
"Through COVID It's been are we open? Are we closed? Are we indoors or outdoors?" says Reed.
"We've had the luxury that we can still distribute through the other channels like the LCBO and the grocery stores, but we do rely on our local communities to buy product from us."
The fight by craft brewers, which started in 2016, has now come to an end.
During the pandemic, the Ford government has also allowed bars and restaurants to sell alcohol with takeout orders and also allowed for the sale of beer and wine in supermarkets.
Minister of Agriculture, Food and Rural Affairs Lisa Thompson speaks at St. Jacob's Market in Woolwich, Ont. on Friday, Oct. 15, 2021.
"Before COVID-19 pandemic hit local breweries, cideries wineries and distillers were thriving," says MPP Lisa Thompson, Ontario's minister of agriculture, food and rural affairs.
"Now we will are looking at recovery and growing forward."
Eligible brewers can apply to the Alcohol and Gaming Commission of Ontario.
The policy actually came into effect about six months ago, but had limited uptake.
However, one of those who took advantage of the early start was River Road Brewing and Hops from Bayfield, Ont.
River Road Brewing and Hops from Bayfield, Ont. has had a booth in Western Fair Market in London, Ont. since June 2021. (Brent Lale / CTV News)
They have had a booth in London's Western Fair District Market since June.
"It's been really good," says Kate Cleeg, who works for River Road. "We've had lots of people coming and giving the beer a try, and also being interested in popping out to the farm and checking out the live music over the summer."
The province feels this move will help will boost jobs in the industry and give small brewers valuable exposure to customers.
"We have heard from many brewers that having a stall at farmers markets, is like having another retail store on those days," says Scott Scott Simmons, president of Ontario Craft Brewers.
"Say cheers to local craft beers and local farmers markets."
CTVNews.ca Top Stories
Young people 'tortured' if stolen vehicle operations fail, Montreal police tell MPs
One day after a Montreal police officer fired gunshots at a suspect in a stolen vehicle, senior officers were telling parliamentarians that organized crime groups are recruiting people as young as 15 in the city to steal cars so that they can be shipped overseas.
'It was joy': Trapped B.C. orca calf eats seal meat, putting rescue on hold
A rescue operation for an orca calf trapped in a remote tidal lagoon off Vancouver Island has been put on hold after it started eating seal meat thrown in the water for what is believed to be the first time.
Man sets self on fire outside New York court where Trump trial underway
A man set himself on fire on Friday outside the New York courthouse where Donald Trump's historic hush-money trial was taking place as jury selection wrapped up, but officials said he did not appear to have been targeting Trump.
Sask. father found guilty of withholding daughter to prevent her from getting COVID-19 vaccine
Michael Gordon Jackson, a Saskatchewan man accused of abducting his daughter to prevent her from getting a COVID-19 vaccine, has been found guilty for contravention of a custody order.
Mandisa, Grammy award-winning 'American Idol' alum, dead at 47
Soulful gospel artist Mandisa, a Grammy-winning singer who got her start as a contestant on 'American Idol' in 2006, has died, according to a statement on her verified social media. She was 47.
She set out to find a husband in a year. Then she matched with a guy on a dating app on the other side of the world
Scottish comedian Samantha Hannah was working on a comedy show about finding a husband when Toby Hunter came into her life. What happened next surprised them both.
B.C. judge orders shared dog custody for exes who both 'clearly love Stella'
In a first-of-its-kind ruling, a B.C. judge has awarded a former couple joint custody of their dog.
Saskatoon police to search landfill for remains of woman missing since 2020
Saskatoon police say they will begin searching the city’s landfill for the remains of Mackenzie Lee Trottier, who has been missing for more than three years.
Shivering for health: The myths and truths of ice baths explained
In a climate of social media-endorsed wellness rituals, plunging into cold water has promised to aid muscle recovery, enhance mental health and support immune system function. But the evidence of such benefits sits on thin ice, according to researchers.