Farm Boy celebrating the grand opening of its second fresh market location in London Thursday. 

The new store is located at 109 Fanshawe Park Road East at the Fanshawe Park Place Mall.

The new 24,000 square foot Farm Boy Masonville store brings more than 140 full- and part-time jobs to the north London community.

"We're very excited to open Farm Boy's doors to the north London community," says Jeff York, CEO of Farm Boy. "We've received an overwhelmingly positive response after opening our first London Farm Boy store on Wellington Road South last June, and we look forward to meeting our new neighbours and serving our new customers in Masonville.”

Farm Boy representatives say the new store promises to deliver the very best, "fresh-and-friendly" and convenient, fresh market shopping experience. 

Customers attended a ribbon-cutting ceremony at the store early Thursday, but an official grand opening celebration weill be held on Saturday from 10 a.m. to 2 p.m.

The new store will mark the 16th Farm Boy location in Ontario, and the second of three stores planned for London this year.