The London Police Service is asking for public assistance to locate a missing 28-year-old London woman.

Hayley Cline was last seen at around 8:30 p.m. on Thursday in the area of Richmond Street and Dundas Street.

She is described as white, 6’3” tall, 150 pounds with dark brown hair just above the shoulders.

She was last seen wearing a black and white dress.

Police are being tight-lipped about the circumstances surrounding her disapperance, but family members tell CTV News this is uncharacteristic of Cline and they are extremely concerned for her well-being.

She has worked as a model across North America.

Anyone with information is asked to contact police at 519-661-5670.