Hensall, Ont.-made movie trailers heading to 'Mad Max' set
Employees at General Coach in Hensall, Ont. are feverishly putting the final touches on four movie trailers that are destined for a Hollywood production in Australia’s outback.
“Mad Max. I don’t know what Mad Max is, really, but it’s being shot in Australia, and I guess it’s a big deal. That’s where these units are on their way to, to be on that set,” says long-time General Coach President Roger Faulkner.
After a decade of sending their theatrical trailers to movie sets across Europe, General Coach has just broken into Australia, the second-largest movie market outside of Hollywood, Roger adds.
“Australia will be new for us, but we’ve got units in England that have been on the sets of Peaky Blinders, Mission Impossible, The Crown. We’ve been on some big productions, for sure,” says General Coach Vice President Chris Faulkner.
An Australian flag on a movie trailer destined for that county is seen at General Coach in Hensall, Ont. on Thursday, Jan. 27, 2022. (Scott Miller / CTV News)
Since they started building customized theatrical trailers for movie sets about 10 years ago, General Coach has shipped at least 1,000 units overseas to sets like Jurassic Park and Bohemian Rhapsody.
“Everybody knows what’s happened during COVID. Everybody has watched every movie ever made. So they can’t make them fast enough, so it’s growing exponentially. It’s far surpassed what I expected to produce out of this building,” says Roger.
Business is so good, General Coach is already talking about another expansion, after opening their new theatrical trailer production facility in 2019.
“We were just talking, if this place isn’t big enough, I guess we’ll build another building,” says Roger.
The company’s first shipment of movie trailers to Australia hits the road on Monday. Roger says it takes 40 days to ship the units “down under.”
CTVNews.ca Top Stories
Canadian army veteran charged with murder after mass shooting in Belize nightclub
A Canadian Armed Forces veteran has been charged with murder in connection to a mass shooting in Belize that left two people dead and eight others injured.

More Canadians report strong attachment to their language than to Canada: poll
A new survey finds more Canadians report a strong attachment to their primary language than to other markers of identity, including the country they call home.
B.C. actress hit in the chest by bullet in L.A. shooting last month
A B.C. performer is recovering after taking a bullet to the chest in Los Angeles last month.
Social media model arrested in Hawaii on murder charge
Law enforcement in Hawaii on Wednesday arrested social media model Courtney Clenney on a charge of second-degree murder with a deadly weapon.
Well-known Brampton, Ont. real estate agent, media personality savagely attacked outside home
A well-known real estate agent and media personality in Brampton, Ont. was viciously attacked in broad daylight in his own driveway by three men, two of whom appeared to be wielding an axe and a machete.
Saskatoon mother accused of faking death says she 'was left with no choice'
A Saskatoon mother who stands accused of faking her own death, as well as her son's, and illegally entering the U.S. is defending her actions.
Olivia Newton-John to receive state memorial service in Australia
Olivia Newton-John, the singer and 'Grease' star who died on Monday in the United States, will receive a state memorial service in Australia, Victorian state Premier Dan Andrews announced Thursday.
It didn't take long for Meta's new chatbot to say something offensive
Meta's new chatbot can convincingly mimic how humans speak on the internet: for better and worse.
Mask mandates return in New Delhi as COVID-19 cases rise
The Indian capital reintroduced public mask mandates on Thursday as COVID-19 cases continue to rise across the country.