City of London benefitted $2.4 million from hosting Vanier Cup: Study
City of London benefitted $2.4 million from hosting Vanier Cup: Study
Ryker Frank of the Saskatchewan Huskies tries to avoid a tackle by Laval’s Thomas Landry during the first half of the Vanier Cup in London, Ont., Saturday, Nov. 26, 2022. THE CANADIAN PRESS/Geoff Robins
A new study revealed that London, Ont. hosting the Vanier Cup in November of 2022 saw major economic benefits for the Forest City.
According to a release from Tourism London, a study conducted by Sport Tourism Canada on the 2022 Vanier Cup revealed that combined spending from out-of-town participants, staff, spectators, and other visitors who travelled to London for the event totaled just under $1.8 million in spending.
In all, it yielded more than $2.4 million in overall economic activity for the London area.
“It was a terrific honour to host the 2022 Vanier Cup on our campus and we are delighted the game generated such a positive economic outcome for London,” said Western University President Alan Shepard in the release. “We look forward to future partnerships with Tourism London and U Sports that benefit both our city and university.”
The study was conducted by on-site data collectors using devices and QR codes to collect surveys, as well as post-event surveys sent to ticket purchasers, media, participating teams, staff and organizers.
The study also revealed that 99 per cent of people reported a positive experience in London, more than 94 per cent would likely return to the Forest City, and 92 per cent would recommend London as a great place to visit.
“Tourism London was pleased to work with Western University and U SPORTS to welcome the Vanier Cup to London, Ontario for the very first time. This nationally televised event was a tremendous success and provided us with another opportunity to showcase London as an excellent sport tourism destination,” said Zanth Jarvis, director, sport tourism with Tourism London.
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Ryker Frank of the Saskatchewan Huskies tries to avoid a tackle by Laval’s Thomas Landry during the first half of the Vanier Cup in London, Ont., Saturday, Nov. 26, 2022. THE CANADIAN PRESS/Geoff Robins
