The Forest City needs to find its own way when it comes to an Economic Development plan.

That's how city manager Art Zudeima interprets a KPMG audit of London's efforts to attract jobs.

"They think that it's time we do a London Economic Strategy. Something like this hasn't been done before, where we look to see what sectors we are looking to bring into this community, what sectors do we have in the community, what are our competitive strengths," says Zudeima.

The review recommends the city manager take the lead in economic development.

It also recommends better communication between arm's length agencies like the London Economic Development Corporation and city council

It noted some councillors are not satisfied the city is getting its money's worth.

It also calls for the city to build up its industrial land reserves.

One initiative that came in with Mayor Joe Fontana may also go out with Fontana, the Investment and Economic Prosperity Committee (IEPC).

The KPMG audit suggests the next council take a close look to determine if it's still effective in its present form.

Even the committee's vice chair is looking for answers.

"Is the IEPC helping or hindering economic development in London? I think we need to take a look at that independent review by KPMG, if they've identified this as an issue. Then this is something that council needs to take seriously," says Matt Brown.

The committee has taken the lead in many of the ongoing major projects of the last three years, such as the proposed Performing Arts Centre.

Councillor Paul Hubert wonders if its taken on too much.

"It (IEPC) took on a life of its own under mayor Fontana and under councillor Swan, It went far broader and far more comprehensive. Almost every major item was being refereed to it. It needs to be scoped and focused," says Hubert.

Council will receive the report on Monday.