A 76-year-old woman has died after being struck by a vehicle in the parking lot at the Norfolk Mall on Friday.

Norfolk County OPP and EMS were called to the collision at the mall on Simcoe Street around 11:55 a.m.

Police say a woman was walking in the parking lot directly in front of the Zehrs Market when she was struck.

According to investigators, a green 2012 Ford Focus was westbound in the parking lot when a pedestrian walking southbound was struck.

The woman was transported to hospital with life-threatening injuries and was later pronounced dead.

Technical Traffic Collision Investigators are assisting with the investigation, which is ongoing.

The identity of the deceased is being withheld pending notification of next of kin.