The London Police Service is looking for the public’s help in identifying a suspect following several thefts at area jewelry stores.

Police says since August, a total of six stores across southwestern Ontario, including three in London, have been targeted by the thief.

Const. Ken Steeves says "He goes into jewelry stores and requests to look at jewelry and when it's passed to him he then runs out of the store with the item or items."

Investigators say the suspect stole jewelry from a store in Masonville Place on September 17 around 3:30 p.m.

A similar theft took place less than a month later on October 13 around 2 p.m. at a different jewelry store in Masonville Place.

The same day, just an hour later, a theft also took place at a shop in White Oaks Mall. In that case the suspect had put the item on hold three days before.

Steeves says "There's no indication as to whether he's going to continue with these actions or otherwise, so our goal is to identify the individual and hold him accountable for his actions."

The suspect is described as a white male in his mid-30s, 5'10" to 6' tall, roughly 200 pounds with a medium build. He had short brown hair and was wearing a grey, buttoned up, collared dress shirt, jeans and sneakers.

Anyone with information is asked to call the London police at 519-661-5670 or Crime Stoppers at 1-800-222-TIPS.