It was a good old-fashioned hot summer day in July, finally.
A high of 28C was reached in London on Tuesday, which this month has seemed more like a rarity than the norm.
Although most of us might think Grand Bend would be struggling because of the inconsistent summer weather, tourism officials say they're holding up pretty well.
Grand Bend tourism manager Susan Mills says our region's notoriously unpredictable weather is part of the problem, with lake-effect storms that don't often affect areas close to the lake.
It's called the 'Grand Bend Bubble.'
"They'll say, 'Oh it was raining in London or it was raining in Kitchener, it's not here, you guys don't even have rain,'" says Mills.
Most shop and restaurant owners on the strip say the cooler temperatures haven't translated into a cooling in sales.
Bikiniland owner Vera Mirazic says in her 19 years in Grand Bend she's seen all the ups and downs and this year hasn't been bad.
"Very unpredictable..but we've had it good actually," she says.
The tourism board is trying to use social networks to get the message out about conditions, including having the beach cam available to see what's really going on at any given time.
"It feeds into the municipality's website which is lambtonshores.ca. We're talking with the municipality and looking to find ways to expand that feed out to other websites in our area," says Mills.
For Tania Joughin to make the trip with friends and family from Tecumseh, they have to be confident the weather will co-operate.
"We have a pool, so normally we would stay home and swim it's 32 C today and sunny, so were out here," she says with a smile.
