A 63-year-old Elgin County man has died following a single vehicle crash in Simcoe Thursday morning.

Norfolk County OPP say emergency crews were called to Norfolk Street North around 11:35 a.m.

Investigation has determined that a pickup truck was travelling northbound on Norfolk Street North when the truck collided with the rear of another vehicle travelling in the same direction.

Police say the pickup truck then left the road and entered the west ditch, hitting a hydro pole.

The driver of the pickup, a 63-year-old man was transported to a local area hospital where he was pronounced dead.

Identity of the deceased is being withheld pending notification of next of kin.

Police are still investigating the incident.

Norfolk Street North between Concession 13 and Concession 14 will be closed for several hours.