It’s back to the drawing board for a group of Chatham-Kent business people, who were planning to go to Toronto to entice residents there to move to the Maple City.

The idea was dubbed "Not Toronto" and gained early criticism for its out of the box approach. However, a group of small business owners have since changed gears.

"We’re kind of back to the drawing board, so we're just waiting to schedule our next meeting and go from there," organizer Kevin Owen says.

The group has been exploring marketing options to send the message of "Chatham-Kent is open for business" to the biggest and busiest city in all of Canada.